Ideas, opportunities and the people to make them happen.
Independent practice by Tiffany Nieuwland.
Noticing what’s interesting before it’s obvious, and the commercial opportunity underneath it.
Shaping that into a clear proposition, a route to market and the right people and partners to bring it to life.
MUBI
Finding new ways into culture.
Built partnerships across technology, cinema, hospitality and media, including Samsung smart-TV integration, Everyman Cinemas, Design Hotels and the Wall Street Journal. An introduction made during the same period brought in more than £500,000 of investment.
Condé Nast
Publishing beyond the page.
Developed mobile products and partnerships across Vogue, GQ, Glamour, Wired, Brides and Condé Nast Traveller as publishing moved onto mobile. The Traveller City Guides were nominated for a Webby. GQ carried a £100,000 sponsorship from a Swiss luxury house; Glamour a beauty partnership with Lancôme and Lisa Eldridge.
Meri Media
Putting talent in the right room.
Commercial and partnership development for Remi Paringaux, Benjamin Grillon and Romain Choay, creating opportunities with Gucci, Louis Vuitton, Swarovski, Comme des Garçons and Stella McCartney.
SCB / Havas
Reading what was changing.
Consumer and cultural research in Tokyo, Osaka, Guadalajara and London for Net-a-Porter and SABMiller, turning interviews and observation into recommendations on marketing, partnerships and commercial opportunity.
Creating a room within the room.
Designed and ran the executive programme at Talent Connect: a dedicated track for senior guests within a conference of more than 800, alongside client events with McKinsey, EY, LSE and Sciences Po.
SUMMER
Deciding what a brand is before it exists.
Brand and audience strategy for ZEL, the hotel brand created by Meliá Hotels International and Rafael Nadal, including positioning, audience definition and partnership territories.
INDEPENDENT PRACTICE
Different disciplines, same instinct.
Film
Matching brands to productions, from costume and set requirements to placements and loans, including work with Beata Heuman and Volga Linen.
Interiors
Residential direction and sourcing, including the full renovation of a Notting Hill apartment, currently listed with Domus Nova.
Design
Launch and positioning advice for designer Sussy Cazalet.
Vogue · Condé Nast · MUBI · Gucci · Louis Vuitton · Comme des Garçons · Stella McCartney · Chanel · Net-a-Porter · Meliá Hotels International · LinkedIn · Samsung · Novartis · Design Hotels · Wall Street Journal · Everyman Cinemas · Lancôme
Worked with directly and through in-house, agency, publisher and platform roles.
Tiffany Nieuwland
My career has crossed media, fashion, technology, film and design.
Previously Condé Nast, MUBI and Meri Media, with project work for LinkedIn, Havas, Chanel and Novartis.
London · Switzerland. English, French and Italian.